Manager – Digital Marketing

About SAVA:

SAVA Healthcare is amongst the fastest emerging pharmaceutical company in India with global reach to customers in Canada, Ukraine and the CIS, Asia, Latin America, Africa & FWA. 

With manufacturing units in Surendranagar, Malur and in near future in Indore holds various accreditations and produces wide variety of dosage forms across therapeutic categories.

Our GMP compliant, State of Art manufacturing facility for Tablet, Oral Dry Powder, Capsule, Nasal sprays, DPIs, Cream, Gel and Ointment formulations with dedicated manufacturing sections supported by In-House R&D Center, focuses on Formulation and Analytical Development with an annual turnover of more than 200 crores and manpower of 500+ employees engaged across locations.

Job Description

  • Develop and manage brand(s) through twin pronged strategy (e-commerce & brick & mortar)
  • Increase conversion rate through digital campaigns and other marketing efforts
  • Identify trends and execute SEO campaigns
  • Analyze website traffic and other metrics
  • Execute paid campaigns
  • Optimize landing pages
  • In-depth competitor analysis
  • Link building, Keyword discovery and expansion
  • Develop content for promotion with the help of third-party agencies
  • Recommend changes to website and content to boost rankings
  • Identify and develop network for distribution through channel partners
  • Co-ordination with sales & marketing teams to achieve sales results
  • Support sales team with promotional inputs
  • Liaison with other teams (Finance, Purchase, SCM)
  • Collect data, analyze results, and report performance of all marketing campaigns to
  • senior management
  • Brainstorm for new brand introductions & growth strategies
  • Financial planning & Strategy
  • Plan marketing campaigns within allocated budget of SAVA Herbals
  • Allocate budgets for campaigns
  • Increase ROI of paid campaigns

Qualification: Post Graduate/ MBA – Marketing

Experience: 3-5 years of experience in digital marketing. Prior experience in healthcare handling herbal or
nutritional supplements will be an added advantage. Sales experience will help the candidate in
the role.

Job Category: Marketing Manager
Job Type: Full Time
Job Location: Pune

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